CHIEF OPERATING OFFICER
Pook Mun Fee
Pook Mun Fee is an Associate Member of the Institute of Chartered Accountants in England and Wales. His experience includes corporate and business advisory work for public-listed companies, including listings, tax planning, mergers and acquisitions negotiations and corporate exercises. He previously served as a Director at Ernst & Young Malaysia and as CEO of a venture capital company.
BRAND & OPERATIONS
Fiona Bong Hui Ting
Fiona Bong Hui Ting holds a BA (Hons) in Communication Design from Middlesex University, London. She previously led advertising and promotions for Kha Seng Group and played a key role in developing the KWC Fashion Wholesale brand. Her experience also includes serving as Centre Manager for KWC, with involvement in its overall operations.
GROUP DIRECTOR
Bengamin Bong Whai Hung
Bengamin Bong Whai Hung holds a Bachelor of Business (Management) from RMIT University, Melbourne. As Group Director, he oversees group interests and property-related activities, with a focus on the hospitality business and potential opportunities for future expansion in Malaysia and overseas.
Leadership biographies are based on information supplied for this project and should be reviewed and approved by the individuals or the group before publication.